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US Data Corporation Receives 2012 Omaha Award

US Data Corporation does it again, setting the bar for list companies worldwide.

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White Paper: Designing Effective Email Creatives to Boost Deliverability, Conversions, and ROI

Email marketing has consistently proven to be one of the most effective marketing methods available to businesses of any size. However, as more and more businesses rely on email to acquire new customers, it has become increasingly difficult for email marketers to encourage user engagement. In this competitive climate, subpar email creatives simply won’t cut it. Successful email marketing in today’s world requires well-designed and thought-out email creatives to capture readers’ attention and spur engagement.

Email marketing is a constant balancing act between visual appeal and utility. While utility at the most basic level is a crucial, and often overlooked, aspect of email marketing, designing a visually pleasing and well-organized creative can drive substantial user engagement as well. Striking a balance between the visual and the technical aspects of email creative design is key; master this balancing act and you will see a significant boost in your deliverability rates, opens, and clicks. Here are 11 tips to help you strike that perfect balance and design effective email creatives that achieve your email marketing goals.

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